Lindsay Jayne Events & Floral, a small Maine-based event planning company with an emphasis on locally-sourced products, needed a cohesive branding and collateral package. Weddings account for the largest portion of the company’s business, so a soft, modern color palette was chosen to define the company. A feminine, hand-written style font was selected to illustrate the company’s home-spun, rustic style. Additionally, a medallion logo was chosen for it’s easy cross-application to various social media platforms. The branding was transferred across audience-specific pamphlets, booklets and business cards to create a cohesive image for the company at wedding shows and other public-facing events.